Case study · Real Estate & Hospitality
Blue Waves — Luxury Vacation Rentals
A direct-booking platform for a boutique luxury rental brand in the Riviera Maya, designed to recover margin from OTAs.
The challenge
Blue Waves relied almost entirely on Airbnb and Booking.com for distribution, losing 15-22% of revenue to platform fees and never owning the guest relationship.
Our approach
We designed a brand-led website with custom property-detail pages, a structured availability inquiry flow, and SEO targeting "luxury vacation rentals Riviera Maya" plus property-type queries. Schema.org markup for each listing.
The outcome
Direct bookings became a meaningful share of revenue within the first quarter, and the brand can now upsell concierge services and repeat guests via email.
Stack
- Next.js
- Tailwind CSS
- Vercel
- Schema.org JSON-LD
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