Case study · Home Services · Tile & Remodeling
MC Tile & Granite — Northeast Ohio Tile Craftsmen
A conversion-focused website for a family-owned tile studio in Avon Lake — eight specialized services, project gallery, service-area pages, and free-estimate flows built for Northeast Ohio homeowners and commercial clients.
The challenge
MC Tile & Granite had more than 20 years of referral-driven work but no digital home that reflected their craftsmanship. Prospects searching for tile installation, kitchen remodels, or walk-in showers in Avon Lake and surrounding communities had nowhere to browse completed work or request a quote online.
Our approach
We built a structured Next.js site around their four-step process — consultation, design, installation, and walkthrough — with dedicated pages for tile floors, backsplashes, bathrooms, kitchens, and commercial work. Local SEO targets seven Northeast Ohio communities, FAQ schema answers common hiring questions, and prominent CTAs drive phone calls and estimate requests.
The outcome
MC Tile now has a premium online presence that showcases 20+ years of experience, licensed-and-insured credibility, and the same precision they bring to every grout line — with a site credited to JMW Development in the footer.
Stack
- Next.js
- Tailwind CSS
- Vercel
- Local SEO
- Schema.org FAQ
- Lead capture forms
A website that matches the quality of the tile work: clear service pages, a project gallery, and an estimate form for homeowners in Avon Lake and Northeast Ohio.
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