Case study · Community · Real Estate & Lifestyle
Playacar — Official Gated Community Guide
The official informational hub for Playacar Fase 2 — the largest gated community in Playa del Carmen — mapping beach access, 24/7 security, the golf course, and more than 60 residential neighborhoods for residents, buyers, and visitors.
The challenge
Playacar is a sprawling gated community with over 60 residential neighborhoods, private beach access, a golf course, and layered security — but that information lived scattered across brokers, forums, and word of mouth. Residents, prospective buyers, and visitors had no single, authoritative place to understand what the community actually offers or how it is organized.
Our approach
We built a clean, image-led informational site that presents the community as a whole: an overview of Fase 2, the amenities (beach clubs, golf, 24/7 security), and a browsable structure for the 60+ residential communities. Fast-loading photography, clear English/Spanish-ready structure, and SEO around 'Playacar' searches make it the definitive online reference for the neighborhood.
The outcome
Playacar now has an official digital front door — a credible, well-organized reference that showcases the lifestyle, amenities, and scale of the community, credited to JMW Development in the footer, and positioned to rank for people researching the area.
Stack
- Next.js
- Tailwind CSS
- Vercel
- Image optimization
- Local SEO
- Schema.org
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