Case study · Real Estate & Hospitality
Blue Waves — Luxury Vacation Rentals
A direct-booking platform for a boutique luxury rental brand in the Riviera Maya, designed to recover margin from OTAs.
2x
Direct bookings vs. prior quarter (placeholder)
-18%
Effective commission paid
Top 3
Local rankings for primary keywords
The challenge
Blue Waves relied almost entirely on Airbnb and Booking.com for distribution, losing 15-22% of revenue to platform fees and never owning the guest relationship.
Our approach
We designed a brand-led website with property-detail templates, a structured availability inquiry flow, and SEO targeting "luxury vacation rentals Riviera Maya" plus property-type queries. Schema.org markup for each listing.
The outcome
Direct bookings became a meaningful share of revenue within the first quarter, and the brand can now upsell concierge services and repeat guests via email.
Stack
- Next.js
- Tailwind CSS
- Vercel
- Schema.org JSON-LD
“We needed a luxury vacation-rental site that converts. Julius handled design, build, and SEO end-to-end. Direct bookings doubled in the first quarter.”
Want results like this?
Tell us what you are building. We will reply within 24 hours with a clear next step.