Case study · E-commerce · Health & Wellness

Machete Supplements — Natural Health & Wellness

A science-forward supplement store with product catalog, brand storytelling, and checkout flows built for a growing natural-health brand.

Machete Supplements e-commerce website — science-backed wellness
  • Store

    Full product catalog + cart flow

  • Brand

    Science-backed wellness positioning

  • Mobile

    Optimized for social traffic → purchase

The challenge

Machete needed to move beyond marketplace listings and social-only sales with a credible web store — one that communicates quality, ingredients, and trust to health-conscious buyers.

Our approach

We shipped a clean e-commerce experience with product collections, educational copy, mobile-first layouts, and performance tuned for conversion. The brand voice stays bold and natural without feeling like a generic template store.

The outcome

Machete Supplements now owns its customer relationship on a dedicated domain, with a storefront ready to scale as SKUs and subscriptions grow.

Stack

  • Next.js
  • E-commerce
  • Tailwind CSS
  • Vercel
  • Payment integration
JMW gave us a real home online — not just products on a page, but a brand that feels as serious as our formulas.
Peter MacheteMachete Supplements

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