Case study · Retail · E-commerce
möA — Artisan Jewelry Boutique
A luxury e-commerce experience for a handmade jewelry brand in Playacar — bilingual storefront, collection browsing, and a custom ring design flow built for the Riviera Maya market.
Bilingual
EN / ES storefront for local + tourist buyers
Custom
Ring design studio with upload flow
Playacar
Local brand story woven through every page
The challenge
möA needed a digital presence that matched the warmth and craft of their Playacar boutique — not a generic Shopify theme. The site had to feel editorial, support English and Spanish shoppers, and showcase signature pieces while leaving room for a customize-your-ring journey.
Our approach
We built a Next.js storefront with category-led navigation (rings, necklaces, bracelets), rich product imagery, MXN pricing, and a design-studio section for custom solitaire requests. The UX mirrors the in-store experience: slow, considered, and unmistakably Mexican artisan luxury.
The outcome
möA now has a premium online home that credits JMW in the footer and converts browsers into showroom visits and online inquiries — with room to grow into full checkout as collections expand.
Stack
- Next.js
- Tailwind CSS
- Vercel
- E-commerce UX
- i18n
“The site finally feels like our boutique — warm, refined, and ready for guests who discover us online before they walk through the door.”
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