Case study · Real Estate & Lifestyle
Playacar — Residential Community
A destination-style website for one of Playa del Carmen's most established residential communities, positioning the brand for buyers, renters, and golf visitors.
First page
For "Playacar" branded + non-branded queries
5x
Average session depth (placeholder)
0
Layout shift on key pages (CLS = 0)
The challenge
Playacar served three very different audiences — property buyers, vacation renters, and golf visitors — but the legacy site spoke to none of them clearly and was barely indexed.
Our approach
We restructured the information architecture around audience intent, added crisp lifestyle imagery, and integrated FAQ + LocalBusiness schema. Cross-linked deep pages for each pillar.
The outcome
The community now ranks for high-intent buyer queries and lifestyle queries, and the site finally reflects the prestige of the destination.
Stack
- Next.js
- Tailwind CSS
- Vercel
- Schema.org JSON-LD
“Honest timelines, pixel-perfect execution, and a site that finally ranks for our key local terms. Could not recommend JMW more.”
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