Case study · Real Estate · Funnel & Marketing
Ruth Realtor — Real-estate funnel & marketing system
A complete acquisition funnel for a Playa del Carmen real-estate broker: branded landing page, social-media marketing engine, ManyChat-powered Instagram and Facebook conversations, and an automated email follow-up sequence that drops brochures and listing PDFs straight into the lead's inbox.
24/7
Automated lead qualification across Instagram + Facebook
5-step
Email nurture sequence with brochures + listings
Single
Source of truth for every social post, ad, and DM
The challenge
Ruth was generating interest from Instagram and Facebook posts, but most leads went cold inside DMs. There was no central landing page, no way to capture email addresses, and no automated follow-up to keep listings, brochures, and consultation invites in front of prospects who were still warming up to a purchase.
Our approach
We designed the site as the destination of every social post and ad, then wired it into a full funnel: ManyChat flows pre-qualify leads inside Instagram and Facebook Messenger, hand them off to the website, capture their email through a single high-converting form, and trigger an automated email sequence that delivers area brochures, hand-picked listings, financing FAQs, and a "Book a consultation" CTA. Every step is bilingual (English / Spanish), tagged in the CRM, and tracked end-to-end so Ruth can see exactly which post, ad, or DM produced each booking.
The outcome
Ruth now runs a repeatable, hands-off funnel: a single Instagram post can route a curious viewer through ManyChat, onto the site, into the email list, and back to a booked consultation — without manually answering the same questions over and over. The brand looks consistent across every touchpoint, and the email automation keeps colder leads engaged for weeks instead of days.
Stack
- Next.js
- Tailwind CSS
- Vercel
- ManyChat (Instagram + Facebook automation)
- Email automation (drip sequence)
- CRM tagging
“JMW built me a full funnel — landing page, ManyChat flows, and email automation — so my Instagram leads actually turn into booked consultations instead of dying in my DMs.”
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