What We Configure
GA4 & Search Console
Clean property setup, enhanced measurement, key events, and dashboards that answer business questions — not vanity metrics.
Ad platform pixels
Meta, Google Ads, TikTok — installed correctly with consent handling and conversion events that match what you actually sell.
Custom conversion events
Form submits, WhatsApp clicks, booking confirmations, add-to-cart, and phone taps tracked as first-class events.
Reporting & handoff
A simple monthly view your team can read, plus documentation so future developers do not break tracking.
Setup Timeline
Measurement plan
2-3 daysDefine what counts as a conversion, which channels matter, and what reports decision-makers need each month.
Deliverables:
Implementation
1 weekInstall tags via GTM or native Next.js events, configure GA4, verify pixels, and set up cross-domain tracking if needed.
Deliverables:
QA & validation
2-3 daysTest every event in DebugView and platform dashboards. Fix duplicate fires, missing parameters, and consent gaps.
Deliverables:
Training & documentation
1-2 daysWalk your team through the dashboards and leave a living doc for future site changes.
Deliverables:
Local expertise · Playa del Carmen & beyond
Tracking built for direct-booking and WhatsApp-heavy funnels
Many Riviera Maya businesses convert off-site — WhatsApp, phone, Airbnb handoffs. We track those micro-conversions so you know which pages and campaigns deserve more budget.
Examples:
- Track WhatsApp button clicks as primary leads for vacation rentals
- Separate events for direct booking vs. OTA outbound links
- Attribute tour inquiries to Instagram vs. Google Ads campaigns
Typical package
Business · Pricing on request
Full marketing site with CMS-ready content.
Pricing depends on scope, integrations, and ongoing services. Book a free call for a quote.
Ready to know what actually works?
If you are spending on ads or SEO but cannot tie clicks to bookings, start with a measurement plan — we will implement it end to end.